Sign in or register
for additional privileges

Civic Media Project

Eric Gordon, Author

You appear to be using an older verion of Internet Explorer. For the best experience please upgrade your IE version or switch to a another web browser.

The 2013 Protests in Brazil


David Nemer

In October 30th, 2007 Brazil received one of the most anticipated news in years, the land of soccer was selected to host the 2014 FIFA World Cup. The announcement was celebrated by the Brazilians as if the country had won its 6th title; people were wearing the traditional green and yellow and had their hopes increased that the government would finally solve the country’s fundamental problems with education, health care, infrastructure and crime. Six years later, as Brazil was getting ready to host FIFA Confederations Cup, an official test event for the World Cup, the excitement that enthralled the Brazilian people turned into deep frustration.

In June of 2013, an avalanche of protests led more than one million people to the streets in over a hundred cities in Brazil. The wave of protests began in early June in the city of São Paulo and spread throughout the country motivated by the increase of R$ 0.20 in the public transportation fare. The protests grew to include a much larger set of issues faced by the Brazilian society. The protesters were dissatisfied with the government due to the increase of corruption and impunity. They were also frustrated since the government was spending billions dollars on stadiums for the World Cup, and the people were not seeing the same, or even a close investment, geared towards solving the nation’s problems.

In Vitória, where I was conducting his 6 month ethnographic research in the marginalized areas of Gurigica, Itararé and São Benedito, the first protest took place in June 17th, 2013. It was organized by university students, who belonged to the Brazilian middle class, on Facebook in two popular groups: “Utilidade Publica – ES” (Public Utility – ES) and “Não é por 20 centavos” (It's not just 20 cents). The protest gathered 20.000 people, started from the Federal University of Espírito Santo (UFES) and toured eleven kilometers, passing through the most important avenues in the city until reaching the official residence of the Espírito Santo’s governor, Renato Casagrande. Interestingly, the protesters had hashtags written on their cardboard signs as a way to link their demands to what they were discussing on Facebook.


Photo 1 – Sign with the message: “#SayNo to PEC37 (in reference to the bill 37 that was about to be voted in the congress).”

While making observations during the protest, I wasn’t able to identify anyone from such marginalized areas. The protesters were mostly white and had manners and garments typical of upper class citizens. The following day, going back to the favelas and questioning my informants about the protests, 26 out 30 did not know anything about it. As mentioned by Thais, 17 years old:

“I heard about the protests in Rio and São Paulo on TV, but heard nothing about the one that happened here... Even if I had, why would I go there? To get beat up by the cops? We already get enough of that here in the community.”

I analyzed the list of members in the Facebook’s groups responsible for organizing the protests, yet could not recognize anyone from Gurigica, São Benedito or Itararé. Even, after posting a message on the groups asking if anyone was from those communities, there was not a single positive answer. Since the group members were mostly students and belonged to the upper classes, the information about the protests never reached Facebook users from marginalized classes. The social divide that took place in Vitória, defined by geographical places and income, was also mapped online as the rich and poor social networks did not overlap.

Due to the success of the protest of June 17th, the protest organizers gained the interest and attention from the mainstream media, such as local TV channels and newspapers, and announced a new protest for June 20th, 2013. Since the information about the new protest was available through less exclusive channels, the favela dwellers became interested in the protests and organized their own group on Facebook to come up with a list of demands. To encourage people to join the protesters Rony, 23 years old, was using the hashtag “#VemPraRua” (in English, come out to the streets):

“We can’t be afraid of getting beat up… That’s already happening. If we don’t do anything then things won’t change and my people from the favela will still have no access to education and health care… I don’t want this life… We already have 107 people in the Facebook group and they all said they are going to the next protest.”


Photo 2 - Sign with the message: “In June 20th #ComeOutToTheStreets , wake up Brazil ; no violence.”

The protests of June 20th made history by gathering more than 100.000 protesters in the streets of Vitória and forming the largest public demonstration ever registered in the state of Espírito Santo. 


19 out 30 of my informants and favela dwellers were present in the protest. They were demanding better living conditions in the favelas, more respect as citizens, and the end of the drug war. Rony considered the participation an important beginning for the dwellers:

“It is just the start… we still have a lot to fight for. I wonder if our voices will ever be heard by the politicians… Facebook turned out to be a good way to reach out for people spread all over the communities… The group gave the privacy we needed to discuss sensitive and critical issues, such as the drug cartel activities, without getting people in trouble.”


Photo 3 – Sign with the message “We got out of Facebook” (in reference that protesters were serious about their plans made online).

Even though the people facing digital inequalities in the marginalized areas came late to the protest, Facebook still provided a platform so the residents of Gurigica, São Benedito and Itararé could organize and manifest their demands in the street protest. But the social divide that takes place in Vitória affected the way information flowed, impacting the civic engagement of the poor. The organizers of the first protests belonged to an upper class that did not overlap with lower classes, online and offline, the marginalized came in late to the streets and their voices and requests were not privileged as the ones shouted by the rich.
Comment on this page
 

Discussion of "The 2013 Protests in Brazil"

Add your voice to this discussion.

Checking your signed in status ...


Related:  The Human Rights Campaign Facebook LogoThe 2013 Gezi Park Protest and #resistgeziAnother Promise’s Digital Civic Network and SamsungBinders Full of Election Memes: Participatory Culture invades the 2012 U.S. ElectionHacking Politics: Civic Struggles to Politicize TechnologiesSocial Media Use and Political Activism in Turkey: 140journos, the Post of Others, and Vote and BeyondMashnotesDesigning PolicyBlogging for Truth: Ai Weiwei’s Citizen Investigation Project on China’s 2008 Sichuan EarthquakeWebNabludatel: a Russian Electoral Observation AppInternet Parties: The Internet as Party, Policy, Platform, & Persuasive Symbolism350.org: A Case of Online-to-Offline ActivismGalas: Mobilizing and Managing Volunteer Humanitarian Efforts Online During Euromaidan Protests in UkraineCitizenship and Digital Mobilization in Brazil38 DegreesUnited Colors of DissentUkranian Crowdmapping of the '12 ElectionsThe Se Non Ora Quando Social Movement in ItalyAn #EpicFail #FTW: Considering the Discursive Changes And Civic Engagement of #MyNYPDIt Gets Better Project#aufschrei – The Role of Twitter for Feminist Activism and as a Platform for Alternative PublicsPop-Up Newsroom: “We Are Where You Are”Priorities and pathways for civic caucusing: The Michigan Student CaucusIdle No More in Canada: Dissent, Resonance, and a Middle GroundCityBeat: A Social Media Data Visualization Platform for JournalistsFrom #destroythejoint to far reaching digital activism: Feminist revitalisation stemming from social media and reaching beyondCrowdfunding Civic Action: Pimp My CarroçaThe #YoSoy132 Movement in Mexico“More Than A Quota”: Youth-Led Creative Arts and Advocacy About the Stop & Frisk PolicyHarrasment and Karen Klein: A Case StudyPadres y Jovenes Unidos: Student Empowerment through Critical Media LiteracyRoom to Tell: Designing Affectively Engaging Civic Opportunities with New Media for Adolescents Hospitalized with Cystic FibrosisTwitter Use and Negative Campaigning: A Case Study from the World’s Largest ElectionInnovation in the Absence of a State: Mobile Money in the Somali TerritoriesHorizontal Networking and the Music of Idle No MoreMídiaNINJA and the Rise of Citizen Journalism in BrazilMeu RioConnecting Across Oceans Over AirCitizen journalism and Civic Inclusion: Access Dorset“Bury Until They Change Their Ways”: The Digg Patriots And/As User-Generated CensorshipNewsActivist: Using globally networked writing to facilitate cross-campus dialogue and engagement Strike Debt and the Rolling Jubilee: Building a Debt Resistance MovementThe #WalkMyWorld ProjectSocial Auditing & Transparency: Gas Cylinder Distribution in IndiaMissing Intentionality: the Limitations of Social Media Analysis for Participatory Urban DesignKony 2012: Using Technology for EmpathyFort Vancouver Mobile ProjectPivot: Surreptitious Communications Design for Victims of Human TraffickingIdle No More by Liz (beta)Exploring Net Neutrality with Mozilla WebmakerCuban Blogosphere: an Scenario for Political Debate and DissentRegulationRoomMarriage equality, Facebook profiles pictures, and civic participationDigital Empowerment AcademyBecoming Civic: Fracking, Air Pollution and Environmental Sensing TechnologiesIran, the U.S., and Online DiplomacyBetter Reykjavik: Open Municipal Policymaking